SoyaWax International Media Kit

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People love candles for the ambiance they add to a room, for the aroma and the soft glimmer of firelight dancing in their living rooms, kitchen, bathrooms and bedrooms. About $3 billion is spent on candles in the U.S. annually, and seven out of 10 American homes burn candles regularly, according to the National Candle Association.

The current cultural drift is also toward environmentally-friendly products. Global warming, the ozone layer depletion and other environmental concerns are illuminated daily in the media and in our social collective consciousness. SoyaWax candles are both a confluence of these two interests and a genesis for a shift toward biobased goods to supplant the petrochemical products that currently dominate consumer and energy sectors. And quite rightly so; candles are one of the oldest consumer products in the history of commerce. From this single point of light a Post Petrol Paradigm will ignite.